Unboxed
Wait, What?! - G.I. Joe Edition
The qualifications for being a super villain running a criminal enterprise must be pretty lofty, right? Wrong! That’s just a whole lot of...
Read more
Versus: G.I. Joe Edition
Have you ever wondered how some of your favorite heroes or villains would fair in a versus match against one another? Sure – who hasn’t, ...
Read more
Where's Star Wars The Black Series Zeb?
Star Wars Rebels the television show debuted in late 2014, but the first Rebels Black Series figures didn’t hit sto...
Read more
The Range of the Star Wars Galaxy – Behind the Reinvention of The Black Series
The reveal of the new Black Series packaging design has us fans inside Hasbro buzzing, because we know that the pa...
Read more
Marvel Legends Build-A-Figure Challenge
It's a tense contest between two Marvel Legends experts! Tony designs figure prototypes of heroes and villains thro...
Read more
Marvel Legends Virtual Backgrounds
Video chat coming up? Whether with family and friends, or for work video meetings, show you’re a Marvel Legends fa...
Read more
Behind the Design: G.I. Joe Classified Series Artist Profile
Tracie Ching YO JOE! The G.I. Joe Classified Series action figures are...
Read more
Little Leaps… The Evolution of Star Wars Boba Fett Helmets at Hasbro
By now, you’ve probably seen pictures of the Black Series Boba Fett Electronic Helmet. Maybe you’ve ...
Read more
Behind The Build: Creating Cosmic Toy Photography
Hasbro Digital Visual Designer, Scott, takes us on a journey behind the scene...
Read more
NYTF 2020: Brand Team Interviews
Still reeling from the awesomeness coming out of New York Toy Fair 2020? Same. To take you back, c...
Read more
LIVESTREAM Recordings from the NYTF 2020 Entertainment Brand Preview Event
Missed out on our Facebook Live event? Rewatch the action in each of the brand presentations from this year's NYTF 2...
Read more
Behind the Design: Star Wars The Black Series Snowspeeder & Dak Ralter Figure
Inspired by Star Wars: The Empire Strikes Back, we examine what it took to design the Star Wars The...
Read more
Behind the Design: G.I. Joe Classified Series Snake Eyes
Join us as G.I. Joe Product Design Manager Lenny walks through what makes the 6-inch G.I. Joe Cla...
Read more
Behind the Scenes of Transformers ’84 Comic Book Miniseries
To celebrate the debut issue of Transformers '84 Comic Book Miniseries SECRETS & LIES, we sat down with David Mariotte; editor on thi...
Read more
YEAH, we're fans too!
Meet Vincent, a concept acquisition manager who spends part of his day re-living his childhood. He doesn’t just col...
Read more
Exclusive Debut of "Joes" Old and New in Issue #5!
The resistance against Cobra continues! In G.I. JOE #5, the Joes return to Indianapolis, site of one of Cobra's gre...
Read more
Transformers War For Cybertron: Siege Optimus Prime COMBAT Weapons Guide
War for Cybertron: Siege plunges fans into the epic fight to survive on the final day of the Autobot and Decepti...
Read more