Unboxed

Wait, What?! - G.I. Joe Edition

The qualifications for being a super villain running a criminal enterprise must be pretty lofty, right? Wrong! That’s just a whole lot of...

Versus: G.I. Joe Edition

Have you ever wondered how some of your favorite heroes or villains would fair in a versus match against one another? Sure – who hasn’t, ...

Where's Star Wars The Black Series Zeb?

Star Wars Rebels the television show debuted in late 2014, but the first Rebels Black Series figures didn’t hit sto...

Marvel Legends 6.16 Announcement

The Range of the Star Wars Galaxy – Behind the Reinvention of The Black Series

The reveal of the new Black Series packaging design has us fans inside Hasbro buzzing, because we know that the pa...

Marvel Legends Build-A-Figure Challenge

It's a tense contest between two Marvel Legends experts! Tony designs figure prototypes of heroes and villains thro...

Marvel Legends Virtual Backgrounds

Video chat coming up? Whether with family and friends, or for work video meetings, show you’re a Marvel Legends fa...

Behind the Design: G.I. Joe Classified Series Artist Profile

Tracie Ching YO JOE! The G.I. Joe Classified Series action figures are...

Little Leaps… The Evolution of Star Wars Boba Fett Helmets at Hasbro

By now, you’ve probably seen pictures of the Black Series Boba Fett Electronic Helmet. Maybe you’ve ...

Behind The Build: Creating Cosmic Toy Photography

  Hasbro Digital Visual Designer, Scott, takes us on a journey behind the scene...

A Reason to Celebrate: Star Wars: The Empire Strikes Back Carbonized Figures

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NYTF 2020: Brand Team Interviews

Still reeling from the awesomeness coming out of New York Toy Fair 2020? Same. To take you back, c...

LIVESTREAM Recordings from the NYTF 2020 Entertainment Brand Preview Event

Missed out on our Facebook Live event? Rewatch the action in each of the brand presentations from this year's NYTF 2...

Behind the Design: Star Wars The Black Series Snowspeeder & Dak Ralter Figure

  Inspired by Star Wars: The Empire Strikes Back, we examine what it took to design the Star Wars The...

Marvel Legends HasLab.... Coming Soon

Behind the Design: G.I. Joe Classified Series Snake Eyes

  Join us as G.I. Joe Product Design Manager Lenny walks through what makes the 6-inch G.I. Joe Cla...

Behind the Scenes of Transformers ’84 Comic Book Miniseries

To celebrate the debut issue of Transformers '84 Comic Book Miniseries SECRETS & LIES, we sat down with David Mariotte; editor on thi...

YEAH, we're fans too!

Meet Vincent, a concept acquisition manager who spends part of his day re-living his childhood. He doesn’t just col...

Exclusive Debut of "Joes" Old and New in Issue #5!

The resistance against Cobra continues! In G.I. JOE #5, the Joes return to Indianapolis, site of one of Cobra's gre...

Transformers War For Cybertron: Siege Optimus Prime COMBAT Weapons Guide

War for Cybertron: Siege plunges fans into the epic fight to survive on the final day of the Autobot and Decepti...